branding + web-app + poster + social media
homo
Homo is a campaign in favor of gender equality.
branding
A campaign in favor of gender equality, whose main objective is to make visible the existing gender inequality in different areas of society.
The campaign includes the creation of a digital platform so that people can react and learn about the problem.
Pieces intended for the promotion of the campaign, such as posters or stickers.
distintos, iguales, humanos.
We are human, and therefore we must have the same rights, opportunities, treatment, salaries and freedoms. In all countries, without exception of genders, religions, or races.
We are equal in our condition as humans, different in our physical attributes, but at the end of the day, humans, people, with the same cognitive abilities and with the power to create our future based on talent, effort, and own abilities. of each one, etc., but never based on our physical attributes that make us different externally, never conditioned by our gender.